Sunset sessions Forum Groningen

Celebrate life, celebrate sunset!

Case in figures
Guests 400
Event Dance Party
Location Forum Groningen

In the Netherlands, we spend 80% of our time indoors. A shame, because taking in more oxygen, going outside, enjoying the sunset, being together and celebrating magical moments is so nice! All the more reason for Sebastiaan Hagewoud, activation marketer at Vermaat, to send people up onto the roof. Literally, because with his NOK Sunset Sessions he lets people celebrate the sunset, just like they do in Ibiza or South Africa.

Ready to sparkle? Let’s make it yours!

Dance on the Forum’s iconic rooftop
One of the venues where Sebastiaan handles programming is the Forum in Groningen. He says, “There we started Rooftop Session in 2019: now the flagship festival on the Forum’s iconic roof. This dance party with 400 people in attendance is always sold out within 24 hours. Because of this success, and to allow more people to enjoy this unique venue, we are now launching a low-threshold, free-to-attend variant: the Sunset Session.

Away from the city noise
The Sunset Session is all about the magical moment of sunset. Sebastiaan: “Celebrate life, celebrate sunset. Sunset is a magical moment. In other countries it is very normal to celebrate it, we will do the same. A city sunset has a different color composition than the one by the sea, which is very cool. Enjoying a moment like that takes you out of the rush.” NOK’s rooftop bar is a unique spot, one of the few rooftop terraces in Europe with a 360-degree view. “

More than just enjoying a sunset
The Sunset Sessions are every Wednesday through Sunday starting in late May, but only if it’s at least 20 degrees. Sebastiaan: “We start from 5 p.m., until an hour after sunset. In the summer we also add food courses; tasty snacks from the green egg, for example.” So a Sunset Session is much more than enjoying a sunset with good music. “We have a whole list of DJs, musicians and performers.

Unique to this event

Pink ribbon through the building: A long line of 192 benches and 96 tables with pink runners was set up throughout the building as well as the building opposite.
Robert ten Brink, the one and only Mister Love, also went as a surprise with a special bus along all kinds of care institutions and agencies to collect people.
Welcome Mocktail Prepared with love to get guests in the right mood.

''This dance party with 400 people in attendance is always sold out within 24 hours. Because of this success, and to allow more people to enjoy this unique venue, we are now launching a low-threshold, free-to-attend variant: the Sunset Session.''

Sebastiaan Hagewoud,
Activation marketer Vermaat
Yuki awards
Food Vision Lunch – Naturalis
Food Service Network- Bentwoud
InterClassics Maastricht
TOPdesk year-end event – Kunsthal Rotterdam
Lunch of love – WTC

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