Lunch of love – WTC

900 neighbors at table at Lunch of Love

Case in figures

Guests 900

Event Lunch

Location WTC Amsterdam

On Valentine's Day, WTC Amsterdam welcomed as many as 900 guests for the Lunch of Love. A free lunch at a pink table that snaked throughout the building brought colleagues, neighbors and entrepreneurs together. The goal? To open the doors of the WTC to the neighborhood and show that everyone is welcome.

Ready to sparkle? Let’s make it yours!

Pink ribbon of togetherness
The luncheon was a logistical feat: 192 benches, 96 tables, and a sea of pink runners filled the building. Guests enjoyed croissants, fresh pistolets, orange juice and coffee, while the atmosphere was enhanced by live music and surprise acts, including a visit from Mister Love himself. Volunteers and students provided flawless set-up and service.

Indelible impression
This first major community event demonstrated the power of collaboration. The WTC opened its doors not only physically, but also emotionally to the neighborhood. The image of hundreds of people at the long pink table, enjoying a loving lunch, showed how a building can become a vibrant hub of connection.

An event with impact
The Lunch of Love was not only a practical operation, but also a successful initiative to make the Zuidas more accessible. The event proved how a location can bring people together and sent a powerful message: the WTC is there for everyone. With this success as a basis, more connecting events are planned.

Unique to this event

Pink ribbon through the building: A long line of 192 benches and 96 tables with pink runners was set up throughout the building as well as the building opposite.

Robert ten Brink, the one and only Mister Love, also went as a surprise with a special bus along all kinds of care institutions and agencies to collect people.

Welcome Mocktail Prepared with love to get guests in the right mood.

''This first event was hugely successful. The image of all those different people at that long pink table was really a highlight, it even made me almost emotional."

Loes Aanhane ,

Activation marketer Vermaat

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